Canadian Tire has positioned itself through the last recession as the starting place for small household projects. Now, the retailer has bought a house of its own to put that strategy into practice.
Vera Sandarova Marketing Communications 420-222-316-282 Vera.Sandarova@klinegroup.comRecessed lighting can serve several purposes. It can serve as your primary lighting source in any room. One switch can turn on all of the lighting fixtures in your basement or living room. You can also use recessed lighting for a specific purpose, such as above your home office desk or in the bathroom. It can also be used to illuminate specific decorations, such as a painting or a trophy case. There is no limit to the number of things for which you can use recessed lighting. Its flexibility allows you to determine how much of it you want in your home.
"At Canadian Tire, it's about how to make life easier for people without a lot of time or money--that's our sweet spot," says Shields.
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